- July 27, 2006
- Posted by: Rosemarie Harvey
- Category: Uncategorized
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As entrepreneurs we know that a SWOT analysis is the basis for competitive advantage. Lately, I have been seeing another ‘t’ in lower case or parentheses at the end of this acronym — SWOTt or SWOT(t). Trend is the new addition.
The RH Question: Does analyzing the market trend provide further overview of a firm’s strategic situation?
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