Defining Public Relations – RH Business Support
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Defining Public Relations

  • April 14, 2008
  • Posted by: Rosemarie Harvey
  • Category: public relations, small business, support, Uncategorized, virtual assistance
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“Public relations helps an organization and its publics adapt mutually to each other.” This is the definition given to public relations by the Public Relations Society of America (PRSA). Along with the definition, the society’s website further explains that the use of the word “organization” encompasses the essential management functions: research, planning, communications, and evaluation.

Yahoo! Education’s definitions are: “1) The art or science of establishing and promoting a favorable relationship with the public. 2) The methods and activities employed to establish and promote a favorable relationship with the public. 3) The degree of success obtained in achieving a favorable relationship with the public.”

Some organizations retain public relations departments that handle all of the communication observed by their internal and external publics. Small businesses and independent professionals hire consultants to handle their communications. Public relations utilizes a mixture of professional communication skills to implement integration both internally and externally.

What are your thoughts?

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