2007 December

The holiday season provides an opportunity to make contact with your customers. Think about the many ways you can touch your customers and use those ways effectively. Nowadays, in addition to a hand-written card, fruit baskets, chocolates and gift cards, many businesses are opting for e-greeting or a holiday/year-end e-newsletter. This is a quick and

How often do you review your marketing collateral to make sure they are still doing what you intended? How often do you browse your Web site? Do you read the postcards you have been using in your mailing campaign for the past two years? Is the information stale? Is the presentation weak? Are the graphics

A CPA can help you at every stage of your financial life. A Certified Public Accountant (CPA) demonstrates professional competence by meeting high educational and experience standards for the accounting profession—passing a rigid, nationally uniform examination, meeting state licensing and continuing education requirements, and is subject to periodic peer review and professional liability insurance coverage.